MotionflareMake a motion video that starts with your brand
Most AI video tools produce something and then ask you to make it look like you: swap the colors, drop in the logo, change the font, re-export. That manual style pass is where the time saving goes, and it is why a lot of generated video ends up looking generic anyway.
Motionflare reads the brand from the public site you paste: logo, palette, typography and interface references. Those inform the visual plan and the video itself, rather than being applied as a filter after generation.
Motionflare vs A brand-kit upload at a glance
| Motionflare | A brand-kit upload | |
|---|---|---|
| Setup | Logo, palette, and type read from the live page | Fill a form, upload assets, keep them current |
| When branding is applied | In the brief for the whole video | As a style pass after generation |
| Correction | Preview the generated video and request changes in chat | Whatever you uploaded is assumed correct |
| Best for | Brands whose website is the source of truth | Strict guidelines a public page does not express |
How it works
1.Paste your site
Motionflare loads the page and detects the logo, the dominant and accent colors, and how heavy the type runs.
2.Give it enough visual evidence
A page with clear brand assets and product screenshots gives the video a stronger brief. Add your own images if the public page does not show what matters.
3.Let the site set the look
The video plan draws on the page’s palette, type and interface details. Its score is written to match the cut.
4.Preview the whole video
Watch the result in your browser. If a brand cue is wrong, ask for a change in chat or make a new video from a better source page.
5.Export without a style pass
The output is already the brand, so the last step is export rather than an hour in a design tool fixing colors.
No brand kit to upload
The site is the brand kit. You do not have to find the hex codes, export a transparent logo, or dig out the type spec before you can start.
One visual brief for the video
The brand dossier informs the whole cut, so color, type and interface cues come from the same source.
Revisable when a cue is wrong
Preview the video and ask for a visual change in chat. A clearer source page or uploaded image can improve a new cut.
Why detection beats a brand-kit form
Asking a user to fill in a brand kit sounds more precise, and in practice it stalls the first video: people do not have the hex codes to hand, the logo file is in someone else’s Figma, and the type spec lives in a PDF.
Reading the live site provides an immediate visual brief. If the page is visually sparse or its header is misleading, supply images or use a page that shows the intended brand more clearly.
What "on-brand" means for motion, not just color
Matching a palette is the easy half. The half that makes a video feel like the brand is motion character: how fast things enter, how much they overshoot, whether type snaps or settles. A restrained enterprise brand and a loud consumer brand can share a palette and still need different motion.
Motionflare uses the page as a dossier for those choices and writes the video around it. The score and movement belong to the same cut.
When you still want a designer
If your brand guidelines specify custom illustration, a proprietary motion language, or a bespoke type system, a designer working from those guidelines will beat automatic detection. That is a real difference and worth paying for on flagship work.
For a routine launch, feature announcement or ad variant, a video grounded in the live brand can be useful without a separate manual style pass.
Frequently asked questions
How does Motionflare know my brand colors?
Motionflare reads colors, logo and typography from the public page you paste. If the page is not representative, use a better source or add your own images.
Can I upload my own logo instead?
Yes. Detection is the default because it gets you to a first cut immediately, but you can supply your own logo and images to steer the look.
Will every scene look consistent?
The whole video is planned from the same brand dossier. Preview the result to check that palette and type remain consistent, then ask for corrections in chat if needed.
Can I turn a brand guidelines document into a video?
If the guidelines live on a public page, paste that URL. If they are a PDF, the practical path is to paste the site that follows them, since the live site is where the brand is actually applied.
What if my site does not reflect our new brand yet?
Paste a public page that uses the new brand, or start from a written idea and upload the relevant logo and imagery. Preview the result before export.
Keep reading
Start with the URL you already have.
Free to try, no credit card. Preview the complete video in your browser before you pay for anything.
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