MotionflareYour brand, applied to every scene automatically
Most AI video tools produce something and then ask you to make it look like you: swap the colors, drop in the logo, change the font, re-export. That manual style pass is where the time saving goes, and it is why a lot of generated video ends up looking generic anyway.
Motionflare reads the brand off your live site before it generates anything. Logo, palette, and typographic weight are detected from the page you paste, then applied as constraints on every scene rather than as a coat of paint afterwards.
How it works
1.Paste your site
Motionflare loads the page and detects the logo, the dominant and accent colors, and how heavy the type runs.
2.Check what it found
The detected brand shows up in the workspace before generation. Correct the logo or the palette if the site sent a misleading signal.
3.Pick a style pack
A pack sets the visual direction; your brand sets the specifics inside it. The same pack looks different for two different brands.
4.Generate on-brand scenes
Every scene composes within the detected palette and type behaviour, so there is no scene that looks like it came from another company.
5.Export without a style pass
The output is already the brand, so the last step is export rather than an hour in a design tool fixing colors.
No brand kit to upload
The site is the brand kit. You do not have to find the hex codes, export a transparent logo, or dig out the type spec before you can start.
Consistent across scenes
Brand is a constraint on generation, not a post-process, so scene four does not drift away from scene one.
Correctable when detection is wrong
A site with a busy header sometimes sends the wrong signal. You can override the logo and the palette instead of accepting the guess.
Why detection beats a brand-kit form
Asking a user to fill in a brand kit sounds more precise, and in practice it stalls the first video: people do not have the hex codes to hand, the logo file is in someone else’s Figma, and the type spec lives in a PDF.
Reading the live site gets to a first watchable cut immediately and is usually right, because the site is where the brand is actually being enforced. The override exists for the cases where it is not.
What "on-brand" means for motion, not just color
Matching a palette is the easy half. The half that makes a video feel like the brand is motion character: how fast things enter, how much they overshoot, whether type snaps or settles. A restrained enterprise brand and a loud consumer brand can share a palette and still need different motion.
That is what a style pack carries. It sets the motion register, and the detected brand fills in the specifics, which is why two videos in the same pack do not read as the same video with the words swapped.
When you still want a designer
If your brand guidelines specify custom illustration, a proprietary motion language, or a bespoke type system, a designer working from those guidelines will beat automatic detection. That is a real difference and worth paying for on flagship work.
For the launch video, the feature announcement, and the ad variant, detected brand plus a style pack is close enough that the alternative is usually no video at all.
Frequently asked questions
How does Motionflare know my brand colors?
They are detected from the live page you paste, along with the logo and the typographic weight. Nothing has to be uploaded first, and you can override the detection if the site sends a misleading signal.
Can I upload my own logo instead?
Yes. Detection is the default because it gets you to a first cut immediately, but you can supply your own logo and images to steer the look.
Will every scene look consistent?
Yes. The detected brand is applied as a constraint during generation rather than as a filter afterwards, so the palette and type behaviour hold across the whole video.
Can I turn a brand guidelines document into a video?
If the guidelines live on a public page, paste that URL. If they are a PDF, the practical path is to paste the site that follows them, since the live site is where the brand is actually applied.
What if my site does not reflect our new brand yet?
Override the detected logo and palette in the workspace, or paste a page that does use the new brand. Generation follows what you confirm, not what it guessed.
Keep reading
Start with the URL you already have.
Free to try, no credit card. Preview the complete video in your browser before you pay for anything.
Create your video