MotionflareA launch video for every release, not every quarter
Launch videos are the one marketing asset that reliably outperforms its cost and reliably does not get made. They take a designer, a script, a voice, and two weeks, so they get reserved for the launches big enough to justify the bill. Every other release ships as a changelog entry.
Paste the public URL of what you are launching. Motionflare reads its copy and screenshots, takes its look from the brand, then writes one scored video. Turn on narration if the launch needs a voice, and watch the result before paying to export.
Motionflare vs A commissioned launch video at a glance
| Motionflare | A commissioned launch video | |
|---|---|---|
| Lead time | Same day as the release | Days to weeks, booked in advance |
| Cost | From $15 pay as you go, or $29/mo | Typically four figures per video |
| Aspect ratios | Choose 16:9 or 9:16 for the video | Usually quoted per cut |
| Best for | Every release, including the small ones | The flagship film where bespoke craft pays |
How it works
1.Paste what you are launching
A product page, a feature page, or a changelog entry. Motionflare reads the copy and captures the interface and brand assets.
2.Let it build the story
The video plan places the hook, product moment and close on a beat grid. The page supplies the claims and interface references.
3.Let the brand set the look
Motionflare reads the page for color, typography, logo and interface details. It writes the visuals and score for that brand rather than applying a preset look.
4.Preview the full cut
The whole video plays inline. Scrub it, replay a moment, or ask in chat for a different opener. The current cut stays playable while a revision runs.
5.Ship the chosen cut
Choose landscape for a site or launch post, or portrait for social, then export the finished MP4 in 1080p or 4K with a paid account.
Same day as the release
The video ships with the announcement instead of three weeks after it, when the launch moment has already passed.
Landscape or portrait
Choose 16:9 for a site or launch post and 9:16 for a vertical social placement.
On-brand by default
Logo, palette, and product UI come from the page you paste, so the video matches the site it links back to.
What a launch video actually has to do
A short launch video has to answer what this is, who it is for and why now. Motionflare uses the public page as the source for those claims, then plans the video around them.
After the first cut, you can ask for a different opening or a tighter section in chat. A large change may re-plan the video.
Launch day, Product Hunt, and the post
A launch video earns its keep in three places at once: the top of the landing page, the Product Hunt or Hacker News post, and the X or LinkedIn thread. Those want different framings and different aspect ratios, and re-cutting for each is normally where the effort goes.
A chat revision can change the opener without another production brief. The credits charged depend on how much of the video is rewritten.
When to hire a motion designer instead
A brand film with bespoke art direction, custom illustration, or a concept that has to be invented from nothing is still a designer job, and a good one is worth the money.
Motionflare is for the launch video that would otherwise not exist. The honest comparison is not against a great agency film, it is against the changelog entry nobody read.
Frequently asked questions
How do I make a product launch video?
Paste a public product or feature page into Motionflare. It plans and writes an on-brand video from the page’s real screenshots and colors, then composes a score for the cut. Narration is optional.
How long does a launch video take to make?
Generation runs in the background and the finished video plays in your browser before you pay to export. Time varies with the source page, video length and model.
How long should a product launch video be?
Thirty to sixty seconds is a useful starting point for a launch. Paid Motionflare videos can run from 10 to 90 seconds from a public URL or a written idea.
Does this work for an app launch video?
Yes. Start from a public product page that shows the app and its brand, then choose 9:16 for a vertical social video or 16:9 for a site placement.
Does this work for a SaaS launch video?
Yes. A public SaaS page can supply real interface screenshots, copy and brand references, so the video shows the product rather than a generated approximation of it.
Can I make a vertical version for social?
Yes. Choose 9:16 when making a vertical video, or 16:9 for a landscape one. Each cut should be previewed in its target format before export.
Can I try it before paying?
Yes. The free plan includes 10 one-time credits and a watermarked browser preview up to 15 seconds. Exporting the file needs a subscription from $29 per month, or a $15 credit pack with no subscription.
Keep reading
Start with the URL you already have.
Free to try, no credit card. Preview the complete video in your browser before you pay for anything.
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