MotionflareA launch video for every release, not every quarter
Launch videos are the one marketing asset that reliably outperforms its cost and reliably does not get made. They take a designer, a script, a voice, and two weeks, so they get reserved for the launches big enough to justify the bill. Every other release ships as a changelog entry.
Motionflare removes the two weeks. Paste the URL of what you are launching and it writes the story, composes the scenes from your real screenshots and brand, records the narration, and scores it. You watch the whole thing before paying.
How it works
1.Paste what you are launching
A product page, a feature page, or a changelog entry. Motionflare reads the copy and captures the interface and brand assets.
2.Set the angle
The draft arrives as a scene-by-scene script with a throughline. Change the hook, cut a beat, or rewrite a line before generation starts.
3.Choose the look
Ten style packs set typography, palette behaviour, and motion character. Pick the one that matches how the brand already looks.
4.Preview the full cut
Every scene generates and plays inline. Scrub it, replay a moment, or ask in chat for a different take on the opener.
5.Ship it everywhere
Export 16:9 for the site, the launch post, and YouTube, then re-render 9:16 for social from the same project.
Same day as the release
The video ships with the announcement instead of three weeks after it, when the launch moment has already passed.
Both aspect ratios
One project produces the landscape cut for the site and the vertical cut for social, so the launch is covered on every surface.
On-brand by default
Logo, palette, and product UI come from the page you paste, so the video matches the site it links back to.
What a launch video actually has to do
It has 30 seconds to answer what this is, who it is for, and why now. That is a writing problem before it is a design problem, which is why Motionflare drafts the script first and asks you to approve it before any scene renders.
The draft comes from your own page, so the claims are yours. You are editing your positioning, not correcting a model that guessed at it.
Launch day, Product Hunt, and the post
A launch video earns its keep in three places at once: the top of the landing page, the Product Hunt or Hacker News post, and the X or LinkedIn thread. Those want different framings and different aspect ratios, and re-cutting for each is normally where the effort goes.
Because regeneration is cheap, making a second version with a different opener is a five minute decision rather than a second brief.
When to hire a motion designer instead
A brand film with bespoke art direction, custom illustration, or a concept that has to be invented from nothing is still a designer job, and a good one is worth the money.
Motionflare is for the launch video that would otherwise not exist. The honest comparison is not against a great agency film, it is against the changelog entry nobody read.
Frequently asked questions
How do I make a product launch video?
Paste the URL of what you are launching into Motionflare. It drafts a scene-by-scene script from the page, generates on-brand motion graphics using your real screenshots and colors, and adds voice-over, subtitles, and music. You approve the script first.
How long does a launch video take to make?
Minutes rather than weeks. Drafting is near-immediate, scene generation runs in the background, and the finished video plays in your browser before you pay for anything.
How long should a product launch video be?
30 to 60 seconds covers most launches. Motionflare renders at 30, 60, or 90 seconds, and shorter cuts generally travel further on social.
Can I make a vertical version for social?
Yes. 9:16 and 16:9 are both first-class outputs from the same project, so one launch produces the site cut and the TikTok or Reels cut without starting over.
Can I try it before paying?
Yes. The free plan includes 15 one-time credits and previews the complete video in the browser, not a watermarked sample. Exporting the file needs a subscription from $29 per month, or a single $15 one-time export.
Keep reading
Start with the URL you already have.
Free to try, no credit card. Preview the complete video in your browser before you pay for anything.
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