MotionflareExplainer videos generated from your own explanation
An explainer video has one job: make someone who does not understand your product understand it in under a minute. The hard part is not the animation, it is the compression, deciding what to leave out and what order the remaining pieces go in.
Motionflare starts from your public site, which already contains your explanation. It plans and writes a short scored video from those words and images. Watch the cut, then ask in chat if it misses the point.
Motionflare vs A commissioned explainer at a glance
| Motionflare | A commissioned explainer | |
|---|---|---|
| What you supply | Your site, which already explains the product | A brief, then rounds of review |
| Turnaround | Minutes, and you can iterate as often as you like | Weeks per revision cycle |
| Cost | From $29/mo | Typically four figures |
| Best for | Explaining what the product does and why | A narrative concept that needs a human writer |
How it works
1.Give it the explanation you have
Paste your homepage, your product page, or your docs. The clearer the page explains the product, the better the draft.
2.Find the throughline
Motionflare plans the explanation around the most useful idea and writes a cut on a beat grid. The source page grounds the claims.
3.Use the source brand
The page’s type, palette and interface references shape the video. Its score is composed for the cut; narration can be turned on.
4.Watch and re-treat
The finished explainer plays in the browser. If a concept lands badly, ask in chat to rewrite the affected section.
5.Put it where the confusion is
Export 16:9 for the homepage hero or onboarding, or 9:16 for social. Or send a browser share link that needs no account.
The explanation comes first
The source page supplies the product claim. Preview the video to check whether its short version still makes sense.
Concepts, not stock metaphors
Scenes are composed from your real copy and interface rather than a library of generic businesspeople-shaking-hands clips.
Cheap enough to iterate
If the first explanation does not land, rewriting a beat and regenerating costs credits. A produced explainer costs another brief.
Explainer, demo, or launch video?
An explainer answers "what even is this" for someone with no context. A demo answers "how does it work" for someone already interested. A launch video answers "why now" for someone who already knows you.
Those need different stories from the same product. The page you paste steers the cut, and you can ask for a different emphasis after preview.
Why compression is the whole job
Teams asked to explain their product in 60 seconds usually produce 90 seconds of features. The video then explains everything and communicates nothing, because the viewer has no hook to hang the rest on.
Preview the first cut to see what survived compression. A chat revision can remove a weak beat or sharpen the payoff, with credits charged for the rewritten seconds.
Animation style and comprehension
A video built around a concept needs to establish the idea before showing details. A product-first video can lead with the interface when the UI itself explains the benefit.
Choose a source page whose explanation matches the audience. If the first cut assumes too much context, ask for an opening that defines the problem.
Frequently asked questions
How do I make an explainer video with AI?
Paste a public website URL into Motionflare. It plans and writes a short scored video from your copy, screenshots and brand. Narration is optional, and you can revise the finished cut in chat.
How long should an explainer video be?
Under 60 seconds is a useful starting point for a homepage or ad. Paid Motionflare videos can run from 10 to 90 seconds; choose a length that leaves room for the central idea.
Do I need a script written first?
No. A public site can supply the explanation. If you already have a brief, you can start from a written idea instead of a URL.
Can I make explainer videos without animation skills?
Yes. There is no timeline, keyframe editor or asset library to assemble. Give Motionflare a public URL or written idea, then preview and revise the generated video.
Does it use stock footage or characters?
Neither. Scenes are motion graphics composed from your own copy, screenshots, logo, and palette, generated as code so the typography stays exact.
Keep reading
Start with the URL you already have.
Free to try, no credit card. Preview the complete video in your browser before you pay for anything.
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