MotionflareExplainer videos generated from your own explanation
An explainer video has one job: make someone who does not understand your product understand it in under a minute. The hard part is not the animation, it is the compression, deciding what to leave out and what order the remaining pieces go in.
Motionflare starts from your site, which already contains your best attempt at that explanation. It drafts the scene plan from your own words, shows you the compression as editable text, then animates it once you agree with the argument.
How it works
1.Give it the explanation you have
Paste your homepage, your product page, or your docs. The clearer the page explains the product, the better the draft.
2.Fix the order, not the animation
The draft is a script. Move the analogy earlier, cut the third feature, sharpen the payoff, all before a single frame renders.
3.Choose how it should feel
Whiteboard and Editorial Cutout suit teaching registers; Glass SaaS and Command Dark suit product-first explanations.
4.Watch and re-treat
The full explainer plays in the browser. If one concept lands badly, regenerate that scene without touching the rest.
5.Put it where the confusion is
Export 16:9 for the homepage hero or onboarding, or 9:16 for social. Or send a browser share link that needs no account.
The script is the deliverable
You review the explanation as text before it becomes video, which is where an explainer is actually won or lost.
Concepts, not stock metaphors
Scenes are composed from your real copy and interface rather than a library of generic businesspeople-shaking-hands clips.
Cheap enough to iterate
If the first explanation does not land, rewriting a beat and regenerating costs credits. A produced explainer costs another brief.
Explainer, demo, or launch video?
An explainer answers "what even is this" for someone with no context. A demo answers "how does it work" for someone already interested. A launch video answers "why now" for someone who already knows you.
They want different scripts from the same product. Motionflare shapes the draft around which page you paste and which angle you approve, so you can make all three without three briefs.
Why compression is the whole job
Teams asked to explain their product in 60 seconds usually produce 90 seconds of features. The video then explains everything and communicates nothing, because the viewer has no hook to hang the rest on.
Seeing the plan as a scene list makes the problem visible early. Cutting a beat in a text draft costs nothing; cutting it after animation costs a re-render.
Animation style and comprehension
A whiteboard register signals "I am teaching you something" and buys patience for an abstract idea. A product-first register signals "look at this thing" and works when the interface itself is the explanation.
Picking the wrong register is a common failure: a beautiful product-first explainer for a concept nobody has a mental model for yet will still confuse people. The style pack is a comprehension decision, not just a taste one.
Frequently asked questions
How do I make an explainer video with AI?
Paste your website URL into Motionflare. It drafts the explanation as a scene-by-scene script from your own copy, which you edit before generation, then animates it on-brand with voice-over, subtitles, and music.
How long should an explainer video be?
Under 60 seconds for a homepage or an ad; 90 seconds is the practical ceiling before attention drops. Motionflare renders at 30, 60, or 90 seconds.
Do I need a script written first?
No. The script is drafted from your site and given to you as editable text. If you already have one, you can replace the draft with it before generating.
Can I make explainer videos without animation skills?
Yes. There is no timeline, no keyframes, and no asset library. You make writing decisions and style choices; the scene composition is generated.
Does it use stock footage or characters?
Neither. Scenes are motion graphics composed from your own copy, screenshots, logo, and palette, generated as code so the typography stays exact.
Keep reading
Start with the URL you already have.
Free to try, no credit card. Preview the complete video in your browser before you pay for anything.
Create your video