MotionflareA feature announcement video for every release
Most shipped features are announced in text: a changelog entry, a line in a release note, a post that scrolls past. Not because video would not work better, but because commissioning one costs more than the feature is individually worth. So the video budget goes to the two or three launches a year that can justify it, and everything else ships silently.
Paste a public changelog entry or feature page and Motionflare writes a short announcement around the change, with your real interface, brand and a score made for the cut. Narration is optional. Preview the video before paying to export.
Motionflare vs A changelog post at a glance
| Motionflare | A changelog post | |
|---|---|---|
| Reach | The audience who watch, plus social and in-app | The fraction who read release notes |
| What it shows | The real, current UI of the change | Text, plus a screenshot if someone makes one |
| Effort per release | Paste the public changelog entry, review the video | None beyond the entry you already wrote |
| Cost | Included in a plan from $29/mo | Free |
| Best for | Releases worth showing rather than just listing | A one-line fix nobody needs to watch |
How it works
1.Paste the release
Paste a public changelog entry, feature page, or docs page for what shipped. Its copy and imagery become the source for the video.
2.Keep it to one idea
Motionflare plans a short cut around the change and its benefit. After preview, ask in chat to tighten the opening or rewrite an affected section.
3.Match the product
The video takes its colors, type and interface details from the page you pasted. Use a current page for each release so it reflects what actually shipped.
4.Preview before paying
The full cut plays inline in the browser. Free accounts can preview a watermarked video up to 10 seconds; paid accounts can make longer announcements.
5.Ship in the right format
Choose 16:9 for a changelog or docs page, or 9:16 for a vertical social post, and export the finished MP4 with a $15 credit pack or a subscription.
Priced per release, not per campaign
A 30-second announcement is 15 credits on Claude Haiku 5.5 plus 2 for a 1080p export, so a fortnightly announcement is a routine cost rather than a budget decision. That is the entire argument for this format.
The real UI, updated
Screenshots come from the live page, so the video shows the feature as it actually shipped rather than the mock from the spec.
Grounded in every release
A current changelog or feature page gives each video the actual change and brand materials to work from.
Why this is different from a launch video
A launch video introduces something new to people who do not know it exists, so it has to establish the problem before it shows the product. A feature announcement talks to people who already use the thing, so the context is assumed and the video can open on the change itself.
That difference shortens everything. Fifteen to thirty seconds is usually enough: what changed, what it does for you, where to find it. If you are announcing a new product or a major version rather than an increment, the product launch video format fits better, and it is linked below.
A changelog is already a script
Release notes often already contain the shape of an announcement: one change and the benefit attached to it. A public changelog entry gives the video a narrower source than a homepage trying to sell several things at once.
Motionflare uses that entry to plan the cut. Watch the result and ask for a change in chat if the emphasis is wrong.
The honest limit
This does not produce a screen recording. If the feature needs a click-by-click walkthrough of a complex flow, record it: a real capture with a real cursor communicates that better than composed motion graphics, and no generated video substitutes for it.
What this format does well is the announcement layer above that: the 20 seconds that make someone want to watch the walkthrough or open the app and look for the feature.
Frequently asked questions
What is a feature announcement video?
A short video, usually 15 to 30 seconds, that tells existing users about a change you shipped. It differs from a launch video by assuming the audience already knows the product, so it can open on the change itself instead of establishing context first.
How long should a feature announcement video be?
Fifteen to thirty seconds covers almost all of them: what changed, what it does for you, and where to find it. Motionflare offers 15, 30, and 60 second targets; 60 is usually more room than an increment needs.
Can I generate one from a changelog entry?
Yes. Paste a public changelog URL. Its description of the change and benefit becomes the source for a short scored video.
How do I keep every release looking consistent?
Start each video from a current page that carries your brand colors, typography, logo and product UI. Preview each cut to check that the look stays consistent.
Is this cheap enough to do every release?
That is the design goal. Video is priced per second by model, so a 30-second announcement is 15 credits on Claude Haiku 5.5, plus 2 for a 1080p export. Pro is $29/month for 100 credits, which covers about five of those.
Does it replace a screen recording of the feature?
No. If the feature needs a click-by-click walkthrough, record it. This format is the announcement layer above that: the short piece that gets someone to open the app or watch the longer demo.
Keep reading
Start with the URL you already have.
Free to try, no credit card. Preview a watermarked cut in your browser before you pay for anything.
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