MotionflareLaunch Video Data Report 2026: What 1,967 Websites and 2,987 AI Videos Show
Joey
Founder / CEO
November 5, 2026
9 min read
Key findings. Between May 12 and November 4, 2026, 2,755 people used Motionflare to make 2,987 videos, 2,219 of them from 1,967 different websites. Counted from our production data on November 5, 2026:
- Short wins. Paying users can pick any length from 10 to 90 seconds. Their median was 20 seconds, 83% chose 30 seconds or less, and none of the 84 went past 60.
- A third go vertical. 31% of paying users' videos were 9:16, against 22.5% across all videos.
- About five and a half minutes to a first cut. The median time from pasting a URL to watching a preview was 5.6 minutes.
- Nearly one in five websites had no domain of its own. 18.6% sat on a free platform subdomain such as vercel.app (7.1%), lovable.app (2.5%) or netlify.app (2.1%). At least 4.6% were built with an AI app builder.
- Only about a third are .com (35.7%). Just 3.2% end in .ai and 3.4% in .io.
- Light themes still lead: 71% of sites are light, 29% dark.
- Inter is everywhere, purple is not. Inter appears on 28% of sites. Blue is the most common accent color (23%); violet and purple account for 4%.
- Defaults stick. More than 97% of videos kept voiceover, captions and music on.
Why we're publishing this
Most numbers about video length and format come from marketer surveys: people reporting what they think works. These come from what people actually made. Each one is a choice someone made with a real launch in mind, from their own website.
The sample has a slant worth knowing. These are the websites people chose to make a marketing or launch video from, so it leans toward product sites, many of them early-stage. It is not a census of the web. The full counting rules are in the methodology section at the end.
The websites
Where they live
We counted each website once by hostname, so two different apps on vercel.app are two websites. By registrable domain, the count is 1,605.
| Hosted on | Websites | Share of 1,967 |
|---|---|---|
| Everything else (mostly their own domains) | 1,601 | 81.4% |
| Vercel (vercel.app) | 139 | 7.1% |
| Lovable (lovable.app) | 49 | 2.5% |
| Netlify (netlify.app) | 41 | 2.1% |
| Cloudflare (workers.dev, pages.dev) | 27 | 1.4% |
| GitHub Pages (github.io) | 23 | 1.2% |
| Base44 (base44.app) | 15 | 0.8% |
| Google AI Studio (ai.studio) | 14 | 0.7% |
| Render (onrender.com) | 10 | 0.5% |
| Framer (framer.website) | 9 | 0.5% |
| Other platforms with at least 3 sites | 39 | 2.0% |
Almost one in five websites (366, or 18.6%) had not moved to a domain of their own when someone made a video of it. People are launching straight from the free URL a platform gives them.
At least 91 sites (4.6%) were built with an AI app builder: Lovable (49), Base44 (15), Google AI Studio (14), Bolt (6), ChatGPT Sites (4) and Replit (3). That is a floor, not an estimate. Apps made with v0 also deploy to vercel.app, and we can't tell them apart from the rest.
By top-level domain, .com is 35.7% and .app is 18.4% (mostly the platform subdomains above). India's .in is 3.5%, .io 3.4%, .ai 3.2% and .dev 2.6%.
What they look like
When we make a video, we first pull the site's brand kit: fonts, colors, logo and whether the page is light or dark. The figures below cover the 669 websites whose brand kit we extracted between September 28 and November 4, 2026 (one per site, the most recent).
Theme. 71.2% of sites are light and 28.8% dark. Measured by the brightness of the page background instead, 33.2% are dark.
Fonts. We found 191 different heading fonts and 152 body fonts. Inter is the clear leader, and just over half of all sites (53.5%) use one font for both headings and body text.
| Heading font | Share of sites | Body font | Share of sites |
|---|---|---|---|
| Inter | 14.8% | Inter | 26.6% |
| Space Grotesk | 3.6% | DM Sans | 5.2% |
| Manrope | 3.4% | Manrope | 5.1% |
| Playfair (Display) | 3.1% | Plus Jakarta Sans | 4.0% |
| Geist | 2.8% | Geist | 3.9% |
| Poppins | 2.7% | Roboto | 3.1% |
| Montserrat | 2.5% | Montserrat | 2.8% |
| Plus Jakarta Sans | 2.5% | Poppins | 2.2% |
| Bricolage Grotesque | 2.5% | Instrument Sans | 1.8% |
Counting both roles, Inter appears on 28.0% of sites. System fonts such as Arial and Segoe UI also show up (around 2 to 4% each). We left them out of the table, since they usually mean the page fell back to a default rather than picked one.
Accent color. Blue is the most common accent by a wide margin. Violet and purple, often called the default color of AI startups, are rare.
| Accent color | Share of sites |
|---|---|
| Blue and indigo | 23.3% |
| Neutral (black, white or grey) | 17.8% |
| Orange | 16.7% |
| Green | 11.5% |
| Red | 10.6% |
| Teal and cyan | 8.7% |
| Yellow | 4.6% |
| Violet and purple | 4.0% |
| Pink and magenta | 2.7% |
The videos
Since September 28, 2026, Motionflare videos come in lengths from 10 to 90 seconds, in landscape or vertical format. This section covers the 1,063 videos made from then to November 4: 748 from websites and 315 from written briefs.
Length
Free accounts are limited to 10-second previews, so their length says nothing about preference. The table covers the 84 videos made by paying users, who could choose anything up to 90 seconds.
| Length | Videos | Share |
|---|---|---|
| 10 seconds | 7 | 8.3% |
| 11 to 20 seconds | 43 | 51.2% |
| 21 to 30 seconds | 20 | 23.8% |
| 31 to 45 seconds | 8 | 9.5% |
| 46 to 60 seconds | 6 | 7.1% |
| 61 to 90 seconds | 0 | 0% |
The median was 20 seconds and the mean 24.2. Given room for a minute and a half, people still chose a short, single-idea clip. Eighty-four videos is a small sample, so treat the exact split as a direction, not a law.
Format
| Format | All videos (1,063) | Paying users (84) |
|---|---|---|
| 16:9 (landscape) | 77.1% | 67.9% |
| 9:16 (vertical) | 22.5% | 31.0% |
| Other (3:4, 4:3) | 0.4% | 1.2% |
Landscape is still the default for a site embed or a launch post, but almost a third of paying users chose vertical, for TikTok, Reels and Shorts.
What people keep
Every video starts with voiceover, captions and background music switched on. Almost nobody turns them off: 99.9% kept the voiceover, 98.2% the captions and 97.3% the music. 97.9% of videos were made in English, the starting setting, even though people can switch to other languages.
How long it takes
We measured the time from submitting a URL to the first playable preview, including any wait in the queue, for 691 videos made from websites since September 28.
| Median | 75% done within | 90% done within | |
|---|---|---|---|
| All videos (691) | 5.6 min | 9.6 min | 12.4 min |
| 10-second videos (552) | 5.3 min | 7.3 min | 10.8 min |
| Longer videos (139) | 10.8 min | 13.6 min | 15.6 min |
Websites we couldn't turn into a video
30 of 2,313 website projects (1.3%) failed because we couldn't read the site:
- 15 refused automated access. 14 of them were social profiles (Instagram 6, Facebook 4, TikTok 3, LinkedIn 1) and one was a news site.
- 14 would not load for our crawler, mostly timeouts, DNS failures and connection errors on small sites.
- 1 was not a web page (a link straight to an image).
Treat this as a lower bound. People can delete a failed project, and deleted projects aren't in these numbers. Pages behind a login are out of reach for a URL-based tool like ours: we only see what an anonymous visitor sees.
What this means for your launch video
- Start at 20 seconds. It's where people end up when nothing forces them shorter: long enough for one clear idea, short enough to finish in a feed.
- Make a vertical cut too. A third of paying users did. A launch usually goes out on several networks at once, and 9:16 is what plays full-screen on a phone.
- Point the video at a page that loads for a crawler. Your product site, even on a free vercel.app or lovable.app address, works. A social profile or a login screen usually doesn't.
- Keep the voice and captions. Almost everyone did. Feeds such as LinkedIn and Instagram autoplay video muted, and captions carry the message there.
Methodology
- Source. Motionflare's production database, read on November 5, 2026. Videos created from May 12 to November 4, 2026 (UTC).
- What counts as a video. A project that reached a playable preview. Projects from banned accounts are excluded. Deleted projects are not included because they no longer exist in the database.
- Websites. Counted by hostname with a leading www removed, from the 2,219 videos made from a URL. Two sites on the same platform domain count separately (1,967 hostnames, 1,605 registrable domains). Platform shares count only platforms with at least three sites in the data.
- Brand kits. Fonts, colors and theme are extracted automatically from the live page when a video is made. We used the most recent extraction per site from September 28 onward (669 sites), since that is when the current extraction format started. Font names are grouped by family.
- Color groups. Each accent color was converted to hue, saturation and lightness. Neutral means saturation below 18% or a very dark or very light color. Hue ranges: red 345° to 15°, orange 15° to 45°, yellow 45° to 70°, green 70° to 160°, teal and cyan 160° to 200°, blue and indigo 200° to 250°, violet and purple 250° to 290°, pink and magenta 290° to 345°.
- Video settings. Videos from September 28 onward (1,063). Length uses only paying users (84), because free previews are capped at 10 seconds. A user counts as paying if they had bought a credit pack or subscription before making the video.
- Time to preview. From the moment our server records a submitted URL to the moment the first preview is ready, including time in the queue. 691 of the 748 website videos made from September 28 onward have both timestamps; none were excluded.
You're welcome to cite these numbers. Please link to this page. Questions about the data go to [email protected].
Frequently asked questions
How long should a product launch video be?
In our data, 20 seconds. Paying users who could choose anything from 10 to 90 seconds picked a median of 20, 83% stayed at 30 seconds or under, and none went past 60. For a product walkthrough you may need longer, but for a launch post one idea in about 20 seconds is what people choose.
Should a launch video be horizontal or vertical?
Make both if you can. Two thirds of paying users chose 16:9 for site embeds and launch posts, and almost a third chose 9:16 for vertical feeds.
What percentage of websites use dark mode?
29% of the 669 sites in our brand-kit sample use a dark theme, and 71% are light. Measured by background brightness alone, 33% are dark.
What is the most popular font on websites in 2026?
Inter. It appears on 28% of the sites we analyzed, and 26.6% use it for body text. Space Grotesk, Manrope, DM Sans, Plus Jakarta Sans and Geist follow far behind.
How many websites are built with AI website builders?
In our sample, at least 4.6% were built with an AI app builder such as Lovable, Base44, Google AI Studio, Bolt, ChatGPT Sites or Replit, and 18.6% were still on a free platform subdomain like vercel.app or netlify.app. The true AI-built share is higher, since apps made with v0 deploy to vercel.app and can't be told apart.
How long does it take AI to make a video from a website?
With Motionflare, the median was 5.6 minutes from pasting a URL to watching the first preview. 90% were ready within 12.4 minutes. Longer videos take about twice as long as 10-second ones.
Related reading
- Best AI tools to turn a website URL into a video
- Best tools for SaaS product demo and launch videos
- Claude Haiku 5.5 vs DeepSeek V4.1 Flash on a real agent pipeline
Curious what your own site looks like as a video? Paste its URL on Motionflare's URL to video page. The first preview is free.